CRM Manager

CRM Manager
West End | Up to £75,000 | Hybrid, 3 days office / 2 days remote

Are you an experienced CRM professional who knows how to turn client data into something genuinely useful for business development?

We are working with a highly regarded London professional services firm looking for a CRM & Client Data Manager to take ownership of its CRM strategy, data quality and adoption across a 400 to 500 user environment.

This is more than a CRM administration role. You will have the opportunity to shape how CRM is used across the organisation, influence future technology decisions and help embed a new approach across both Business Development & Marketing teams and senior fee earners.

What’s on offer:

• Salary up to £75,000


• Hybrid working, 3 days in the London office and 2 days remote


• 26 days' annual leave, with the option to buy up to 5 additional days


• Private medical insurance


• Weekly fitness and yoga session


• Clear opportunities for career development within a growing BD & Marketing function

What you’ll be doing:

• Lead the implementation and ongoing development of the organisation's CRM approach


• Take ownership of Interaction+ Hybrid and help determine the future CRM strategy


• Maintain high standards of CRM and client data quality


• Develop policies covering data creation, maintenance, deletion, bounce-backs, unsubscribes and minimum data standards


• Implement GDPR-compliant contact onboarding and preference management processes


• Act as the internal CRM subject matter expert and first point of contact for users


• Manage relationships with CRM and marketing technology suppliers


• Deliver CRM training to new joiners, BD & Marketing colleagues and senior fee earners


• Produce reporting and analytics to support key client programmes, campaigns, events and targeting initiatives


• Assess emerging CRM and email marketing technology and recommend future investment

Technology includes:

• Interaction+ Hybrid


• Vuture


• IQ


• Cirrom


• CRM reporting and analytics tools

You’ll ideally bring:

• 4+ years' CRM experience, including experience within a law firm


• Strong hands-on experience with Interaction+ Hybrid


• Experience implementing or embedding a CRM platform or new CRM approach


• Excellent client and marketing data management skills


• Strong analytical and reporting capability


• Project management experience


• Confidence training and influencing stakeholders at all levels


• Excellent organisation and attention to detail


• A commercially minded, proactive and collaborative approach

If you’re looking for a CRM role where you can genuinely shape strategy rather than simply maintain a system, apply today to find out more.

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive workplace where all employees feel valued and respected. We encourage applications from candidates of all backgrounds.
Due to the high volume of applications, if you haven’t heard from us within 72 hours, please assume your application has been unsuccessful on this occasion.